CREATIVE PRODUCER | BRAND STORYTELLER
jOSH kELLEY
EXPERIENCE
Senior Marketing Producer | TEGNA – CBS 8
March 2022 - Present
• Directed multiple Emmy-winning marketing campaigns, elevating CBS 8’s brand presence and rating to number 1
• Supported a $700,000+ fundraising initiative by creating compelling content featuring customer-driven stories
• Collaborated with cross-functional teams to ensure cohesive brand storytelling aligned with strategic objectives
• Strategically supported rebranding efforts, aligning creative processes with brand guidelines and messaging
• Handled end-to-end video production from concept to completion, reaching tens of thousands of viewers daily
Community Engagement Manager | Goodwill of Western MO & Eastern KS
Sept 2021 - Feb 2022
• Collaborated with C-Suite to produce multimedia fundraising campaign, benefiting over 600 local families in need
• Facilitated monthly TV segments, digital coverage, partnerships, and networking opportunities to advance mission
• Developed and executed community-centered campaigns, raising funds, donations, and brand awareness
• Drafted executive communications, press releases, and web content to align with organizational goals
Promotions Producer | Nexstar Media Group – FOX4
Aug 2018 - Aug 2021
• Directed Promax and other state award-winning promos, bolstering FOX4’s rating to number 1 in all day parts
• Drove growth for in-house nonprofit through award-winning video content, increasing donations by 44%
• Initiated marketing strategy to feature authentic storytelling from real viewers rather than traditional talent spots
• Enriched marketing partnerships with sales executives and sponsors, increasing revenue and brand visibility
Audio/Visual Production Specialist (Contract) | Tennessee General Assembly
Jan 2018 - May 2018
• Produced social media videos for elected officials, enhancing public communication and engagement
• Streamlined audiovisual operations for elected officials, state departments, organizations, and hearing guests
• Recorded and organized legislative committee meetings, expanding public access to government proceedings
Videographer & Editor | Bespoke Media Group
July 2015 - Jan 2017
• Created high-impact visuals for national clients like Discovery and NBCUniversal, expanding startup’s reputation
• Interviewed prominent leaders in business and politics, producing stories with statewide and national appeal
• Created diverse content across corporate, tech, nonprofit, medical, tourism, product, and live event sectors
SKILLS
Multimedia Production: Videography | Editing | Motion Graphics | Photography | Copywriting | Audio Design
Marketing & Branding: Brand Storytelling | Content Creation / Social Media | Strategic Planning | Multi-Platform Promotion
Leadership & Engagement: C-Suite Communications | Team Management | Cross-Team Collaboration | Public & Client Relations
Software: Adobe Creative Suite (Premiere, After Effects, Photoshop. Lightroom) | Social Media (YouTube, Instagram, X, TikTok, LinkedIn) Microsoft Office | Hootsuite | Wix | Canva | Wordpress | Google Analytics | Mailchimp | Yext | Asana