DIGITAL
SOCIAL
San Diego Pride: Through the Decades
​With access to a half-century of archival footage, I pitched and produced a series of shorts that trace San Diego Pride’s journey from its humble beginnings to the vibrant celebration it is today. The series garnered over 150k impressions, boosted social engagement, and drove more viewers to the parade's livestream.
To get more mileage out of the creative, promos produced for broadcast often get reworked into social content like Instagram posts or reels, and Facebook stories.
A simple graphic can effectively convey a message and drive audience engagement. By strategically combining visuals with compelling copy, I've made a tangible impact—successfully increasing foot traffic to a new retail location and facilitating new voter registrations as examples.
AUDIO ADS
Although I often incorporate audio into my productions, there are times when I’ve told stories using sound alone. Here are a few audio ads I’ve produced specifically for Spotify and Pandora.